EDUCATION MARKETING

SCHOOL, COLLEGE
AND UNIVERSITY
ENROLMENT CAMPAIGNS

team workshop

EVENT MARKETING
INFORMATION SESSIONS

This package is best suited to institutions who are looking to host an enrolment or information session to attract a specific group. For example, a subject/curriculum evening for a Year 11 cohort or Kindergarten information sessions.

Campaigning will be set up for the local audience you wish to target.

Campaigning includes:

☛ Marketing plan- including all timelines and deliverables
☛ Invitations
☛ Social Media campaign
☛ Landing page/site registrations
☛ Campaign tracking
☛Design – invitations, landing page, social media campaigns
☛ Photography – invitations, landing page, social media campaigns
☛ Post campaign report and recommendations for further marketing activities

Package cost – $2499

ENROLMENT CAMPAIGN
PLAN AND EXECUTION

This package is for schools or colleges who are expanding or growing the size of their cohorts. This can be cohort-specific or the entire population of the school or college. This package is for institutions who have a strong strategic plan in place and a thorough understanding of their target audience and their unique offering.

☛ Marketing plan- including all timelines and deliverables
☛ Social Media campaign
☛ Landing page/site registrations
☛ Campaign tracking
☛ Remarketing campaign
☛ Advertising bookings
☛ Design – invitations, landing page, social media campaigns
☛ Photography – invitations, landing page, social media campaigns
☛ Post campaign report and recommendations for further marketing activities

Package cost – $3500

FULL MARKETING PLAN,
STRATEGY AND EXECUTION

This package is for schools or colleges who have lost enrolments, who have a new ‘competitor’ entering their space or are expanding their current offering. For example, expanding to include Years 11 and 12.

A full SWOT analysis will be carried out, including internal and external market research.

This is a 6 to 12-month commitment, with a minimum of 4 months of campaigning.

This package includes:

☛ Marketing plan- including SWOT Analysis, all timelines and deliverables
☛ Social Media campaigns
☛ Landing page/site registrations
☛ Campaign tracking
☛ Remarketing campaigns
☛ Design – invitations, landing page, social media campaigns
☛ Photography – invitations, landing page, social media campaigns
☛ Post campaign report and recommendations for further marketing activities

$1850 per month